Let me make myself absolutely clear:
the continuous use and abuse of the phrase ‘absolutely clear’ is making me absolutely mad. It is of course absolutely clear that if you listen to a news/speech based channel like Radio4 and have to listen to the U.K.’s numerous politicians (especially in the morning) it is very soon clear that the phrase ‘absolutely clear’ is terribly overused in this country. In the years of Tony Blair – remember that? – it was ‘clear’, but since that bumbling, but well meaning technocrat Gordon B. has taken over, it is increasingly clear that ‘absolutely clear’ is now the buzzword of the year. Even Boris ‘Mayor’ Johnston’ has -clearly advised by his scary PR team- started to use the phrase.
What kind of political culture do we have in the U.K. if it’s elected representatives only have a vocabulary limited to 6 catchphrases? The most used ones are surely:
- “Absolutely Clear”
- “Going forward”
- “Public enquiry”
- “we have got to”
- “hard working “
Funnily enough, Gordon Brown’s speeches (as evident on his homepage) are actually quite good. It’s just a shame that he is not able to convert his speechwriter’s obvious talent into his radio nterviews.
And by the way: since when has it been ok to say “We have got to..”? The ‘got’ in there is certainly perfectly superfluus and just a little bit reminiscent of American action movies.