Product naming gone scatological

Last weekend the best girlfriend ever leisurely leafed through one of her interior design magazines, when her lovely brown eyes fell on this:

P1010720

 

Now, I don’t know whether you’re aware of the Germans’ favourite word, but it’s what they called this lamp: ‘Scheisse’. In French ‘merde’, in English ‘shit’, this is not something I would call my lamp. It’s not that ugly, and it really does not deserves this scatological description. Our initial thought was that a German copywriter at this particular magazine had a bit of grudge, but it turns out that ‘Scheisse’ is its proper name. Proudly displayed on its home page.

The only question remains: Should someone tell them?

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